Blogging Best Practices Street Talk

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1 tag should relate to many different keywords and topics that you have posted about and no more than three tags should be assigned by you .  Be sure that are diverse and not just repetitive of one another because this may damage your SEO efforts. Link Internally and Externally If appropriate, such as links and external links throughout your article is a great practice. Together with helping readers find exactly what theyre looking for and reviving a number of your articles that is previous , internal linking permits you to highlight the validity of your website.  You can connect to some other blog posts or into your web pages.   Shorten Your Blog URL Site URLs are one of the items that search engines crawl to inform what your page is all about.  Because of this, its important to maintain your URL readable and to prevent a mess of characters and numbers that provide no context to the reader or to search engines.

 

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Below is a sheet that divides down the anatomy of a URL; it reveals where to put keywords in URLs and how to structure them.  Remember your URL doesn't have to be a pick from the webpage title.  Because they are easier for readers and search engines to understand Utilizing shorter URLs is a blogging best practice. With all these practices in mind, you'll be on the right track to creating articles to your readers and building a blog strategy.

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From what Ive discovered, technical SEO only gets you up to now.  To truly reach the top and stay there, an guide has to be useful to the reader.  The reason for this is because it aligns with Googles number one prioritythey need to rank the best content. To help you out, here are six of the practices Ive used to help my articles ranking on top of Googles search results.  From the end of the article, youll have a easy playbook.    The fantastic Word Length If you Google Perfect word length for a blog article youll come across this commonly used graph in the Serp IQ study: a lot of people use this chart to justify writing really very long articles. From my experience, a super-useful 200-word guide will outrank a mediocrely helpful manual of 2,000 words daily.  However, my rule of thumb would be to aim for 1,500 words.  And while I only said there's not any perfect span, I follow this rule since it forces me to consider all angles of this topic Im writing about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read items on the World Wide Web anymore. They scan.   So, if you want to keep people engaged along with your essay, youve got to break your writing down into succinct paragraphs. They seem like work.  People frighten off.  If you frighten people off, they leave your website.  And if they leave your website, thats an indicator to Google your post isnt very beneficial.  And when its not useful, you begin to drop in rankings.   Your Headings Want Hooks Look at these two subheadings and pick the one that captures your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my interest longer, and Ill guess it will for you too.

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The headline has the response to the problem within it.  How do you fry an egg Use cooking spray.   Theres no reason.  Interest is created by the headline.  You dont know what will create an egg easier to fry if you don't keep reading. And if they remain on your page longer, theres a sign to Google which youve got good content.  Therefore, after youve written your post, go back and search for opportunities to make hooks.  If you need assistance with your pins and headlines, 1 resource I turn to time and time again is this free guide on how best to Write Magnetic Headlines. A study conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to reach aims if they created lists compared to those who did not.

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A Featured Snippet is an answer to a search outcome that Google chooses out of an articleand most often its in the form of a listing.  From the case above, Google reveals lots of steps about how to plan an event right within its own results.  The motive Featured Snippets are so precious is that in the event the post is your one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for a lot of Wild Apricots articles, as theyve increased our ranks and our visitors.  If you would like to get a Featured Snippet, theres some speculation about how Google chooses them, but normally when I write a blog post, I try to add lists or measures as often as possible.   The Kinds of Pictures That Work Best Take a look at these two pictures.  Which do you like better (Images from Big Stock Photo.com) Ill take a guess and say its the picture of the happy, smiling people. Its not only that the picture of stones isnt appealing, but its that were really hardwired to enjoy pictures of people better.

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Because I started using pictures of people in my blog posts, Ive discovered they get shared a lot longer, which is just another variable Google considers in its positions.  Its a little change that makes a big difference.    Why Your Articles Should be Evergreen Have you ever clicked on an article from a Google search result simply to find the content outdated When I encounter obsolete articles, I click on the back button and try another result. Thats why if I need something to rank highly, I try to make whats called evergreen contentcontent that remains applicable over a long time period.  This implies I avoid writing about things that have time-based information or fads.   If youd enjoy my entire playbook on nonprofit SEO, you can observe my free webinar How to Boost Your Organization by Obtaining Lots and Lots of Traffic to Your Website.